Bulova Accutron Spaceview 'TV Screen' Cushion Case

Bulova

Bulova Accutron Spaceview 'TV Screen' Cushion Case

98% Verified

Market Estimate

~$1,250

Volatility
Low
Liquidity
Medium
Authenticity Risk
Monitor

Specifications

BrandBulova
ModelBulova Accutron Spaceview 'TV Screen' Cushion Case
MovementTuning Fork (Caliber 214)
Case MaterialStainless Steel
Production Year1970
GenderMen's
Accuracy98%
Rarity Score75/100
WatchIQ Score
82/ 100

Market Range

$1,063$1,438

Executive Overview

The Bulova Accutron Spaceview remains one of the most significant horological milestones of the 20th century, representing a bridge between traditional mechanical watchmaking and the quartz revolution. This specific 'TV Screen' cushion case variant is a quintessential example of 1970s futurism. Unlike standard watches of its era, the Spaceview lacks a traditional dial, instead exposing the intricate copper coils, green circuit board, and vibrating tuning fork that define its movement. This design was originally intended as a salesman’s demonstrator tool to showcase the revolutionary electronic technology, but it became so popular with the public that Bulova transitioned it into a production model. Collectors prize the Spaceview not just for its aesthetic transparency, but for its unique 'humming' sound—a byproduct of the 360Hz vibration of the tuning fork—and the mesmerizingly smooth sweeping seconds hand that rivals modern high-end mechanical movements. In a world of ticking quartz and oscillating balances, the Accutron stands alone as a testament to American engineering prowess and a mid-century vision of the future. The cushion-shaped case provides a substantial wrist presence that feels contemporary yet distinctly vintage, making it a cornerstone for any serious collection focusing on electronic horology or iconic industrial design.

Technical Architecture

At the heart of this timepiece is the legendary Caliber 214, the world’s first fully electronic watch movement. Engineering-wise, the Accutron replaced the traditional balance wheel with a 360Hz tuning fork powered by a battery-activated electromagnetic circuit. This architecture allows for a degree of precision that was unheard of in the 1960s and 70s, guaranteeing accuracy within two seconds per day. The 'TV Screen' case is constructed from brushed stainless steel, featuring a wide, rounded rectangular bezel that frames the deconstructed movement. A critical technical detail of the Caliber 214 is the absence of a traditional side-mounted crown; instead, the time-setting mechanism is located on the caseback via a fold-out D-ring, maintaining the sleek, symmetrical profile of the cushion case. The crystal is typically a high-domed acrylic, often featuring the white printed hour markers and the Bulova Accutron logo on the underside to create a sense of depth over the exposed components. The movement itself is a marvel of miniaturization, featuring two large electromagnetic coils and a transistorized circuit that remains easily identifiable by its signature green substrate. This architectural transparency serves both a functional and aesthetic purpose, turning the engine of the watch into its own decoration.

Historical Context

Launched in October 1960, the Accutron was the result of eight years of research led by Max Hetzel. It was a disruptive technology that eventually saw the Accutron movement utilized in cockpit instruments for the NASA Gemini and Apollo programs due to its resistance to extreme temperatures and high G-forces. By the early 1970s, the design language of the Accutron evolved from the classic round 'Alpha' cases into the more experimental shapes favored by the era’s designers. The 'TV Screen' cushion case seen here represents the peak of this aesthetic evolution, reflecting the cultural obsession with television and space-age geometry. While the quartz movement would eventually displace the tuning fork in the mid-1970s due to lower production costs, the Accutron remains the superior historical artifact because it represents a complete rethinking of how time is measured. This model sits at the crossroads of the brand's history, marking the final golden age of Bulova's American-led innovation before the industry shifted toward Japanese quartz dominance. It is a symbol of an era when Bulova was the most technologically advanced watchmaker in the world, trusted by both the U.S. government and the general public for its unprecedented reliability.

Market Intelligence

The market for vintage Bulova Accutron Spaceview models has seen a significant resurgence over the last decade, driven by a growing appreciation for 'transitional' horology. The 'TV Screen' cushion case is particularly desirable because it is less common than the standard round variants and offers a more robust, modern wearing experience. From an investment perspective, the Spaceview is a 'blue-chip' vintage entry-point; while prices are accessible compared to Swiss mechanical icons, they show consistent year-over-year appreciation. The primary driver of value for this model is the condition and originality of the movement components. many Spaceviews were 'conversions' (standard Accutrons with the dials removed), but factory-original Spaceview references command a premium. Secondary market liquidity is high, as there is a dedicated global community of Accutron enthusiasts and specialized watchmakers who can service these unique movements. The brand strength of Bulova, now owned by Citizen, remains high, and their recent 'Accutron' brand relaunch has only served to increase interest in the original 1960s and 70s models. Collectors should look for examples with clean coils and no signs of battery leakage, as these are the most critical factors for long-term value retention.

Volatility
Low
Liquidity
Medium
Authenticity Risk
Monitor

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Frequently Asked Questions

The Bulova Accutron Spaceview 'TV Screen' with its cushion-shaped case represents a pivotal transition in horological design, bridging the gap between traditional round aesthetics and the bold, geometric trends of the 1970s. Collectors value this specific model because it showcases the tuning fork movement—an engineering milestone that preceded the quartz revolution. Unlike standard Spaceview models, the TV Screen variant offers a larger wrist presence and a distinct architectural profile. Its inclusion in a collection provides a tangible link to the 'Space Age' era of watchmaking, serving as a technical benchmark for electronic timekeeping history before mechanical movements regained their dominance.
The investment potential for the Spaceview Cushion Case is generally more stable than high-production round models due to its lower survival rate and specific 1970s styling. While standard Accutron models are common, the 'TV Screen' geometry is increasingly sought after by enthusiasts of mid-century modern design. Value retention is heavily dependent on the integrity of the copper coils and the condition of the index wheel, which are difficult to service. As interest in non-traditional case shapes grows among younger collectors, this model serves as an accessible entry point into high-concept vintage electronics, often outperforming basic steel Accutrons in secondary market auctions.
The ideal buyer for this timepiece is a collector who prioritizes mechanical transparency and historical innovation over traditional Swiss craftsmanship. It appeals to individuals interested in the intersection of technology and design, specifically those who appreciate the 'open-heart' aesthetic without the complexity of a tourbillon. Because the tuning fork movement hums at a specific frequency rather than ticking, it attracts buyers who value a unique sensory experience. It is also well-suited for those who prefer the 1970s 'funky' watch aesthetic but require a piece with genuine horological significance and a legacy of NASA-adjacent engineering.
The Spaceview 'TV Screen' distinguishes itself through its lack of a traditional dial, a feature originally intended as a salesman's demonstrator tool that became a production hallmark. While contemporary electronic watches from brands like Omega or Longines often hid their movements behind conventional dials, Bulova leaned into the industrial beauty of the 214 movement. The cushion case provides a more substantial frame for the exposed circuitry compared to the slim profiles of early quartz competitors. This model remains unique for its hum-compensated timing and the sweeping second hand, which is smoother than most modern mechanical watches, offering a technical signature that quartz movements cannot replicate.